Tag Archive: Marketing

Developing your brand: internal knowledge or external expertise?

If you want to be taken seriously in your marketplace a robust brand isn’t just important, it’s absolutely critical. External expertise is usually a prerequisite, but your proactive involvement is critical.

October 24, 2015  

There’s value in your business name – if it’s a brand

It's worth investing an extra effort to choose a trading name that sets you apart and conveys the character of your business

September 21, 2015